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Amazon launches its Turkey operation

Amazon.com, Inc., said on Wednesday it had launched activities in Turkey, offering products in 15 categories to customers across the country, Reuters reported. “We are committed to building our business in Turkey in the coming months by expanding our selection and delivery options,” Sam Nicols, country manager for Amazon.com.tr, said in a written statement. In August a Turkish columnist reported that the company had postponed its entry to the Turkish market due to anti-American sentiment among the public, manifested most recently when Turks smashed iPhones due to a row between the US and Turkey. According to the report, Amazon had opened an office in İstanbul and was planning to expand its European operations to Turkey by the end of August. A technology report from the Habertürk daily underlined that Amazon’s launch was rushed considering the website had not even ask for a 3D secure security check for credit cards used during online shopping. The report suggested that the company might not yet have contacted Turkish banks to establish a more secure online shopping system, such as 3D Secure, and to be able to seek more information about the card itself.

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